Monday, September 17, 2012

NYTIMES
June 20, 2012

A Big Push to Get Going


SHANNON WHITEHEAD and Kristin Glenn became fast friends working in bars in Manly Beach, Australia, a post-college ramble, before eventually returning home to the United States to buckle down in the reality of the bad economy. “What are we going to do?” recalled Ms. Glenn, 26, with a playful bored-child’s plaintive emphasis on do.

During the summer of 2010, Ms. Whitehead, in Austin, Tex., and Ms. Glenn, in Denver, began seriously working on a prototype of their pipe dream, a functional, all-in-one adaptable garment for traveling. “Kristen started playing with a piece of fabric, staples and very minimal sewing skills, and we brought it to a seamstress in Denver and started editing it and seeing what could come out of it,” Ms. Glenn recalled.
Their creation? The Versalette by {r}evolution apparel, a convertible piece of cloth ingeniously engineered with the aid of buttons and drawstrings to be transformed with sleight-of-hand wizardry into a dress, shirt, scarf, purse — in fact, a total of over 20 different functionalities.

For financing, the partners turned to Kickstarter, the online fund-raising site for creative projects. Their video told the story of their desire to see change in the way clothes are made and consumed, to reduce the use of pesticides on cotton, harsh dyes and exploitive labor and still look good. A posted look book, the video and a downloadable PDF demonstrate the cunning variations, serving as a dresser’s manual.

The money poured in, blasting past their $20,000 goal to eventually reach $64,246 in the women’s self-designated 35-day offering. The 796 backers contributed anywhere from $5 for which they received a thank you video, to $500, scoring four Versalettes, a poster and a T-shirt. The sweet spot was $75, the threshold price at which the backers secured a Versalette. “It was ridiculous,” said Ms. Whitehead, 26. “I was refreshing 60 times a day probably.”

Since Kickstarter’s founding in April 2009, more than two million people have pledged over $250 million to projects in fields like art, film, technology, comics, games, fashion, food and publishing. Kickstarter takes 5 percent of the final amount of projects reaching their goal, and Amazon Payments processes the money and takes 3 percent to 5 percent. The projects must be fully financed to receive the pledged money. The average request is around $5,000. A staff member will view the submissions, offering mild feedback, like there should be a face in the video or the rewards don’t reflect the project. “We suggest they think in a different way,” said Yancey Strickler, one of the three founders of Kickstarter, which is based on the Lower East Side.

Mr. Strickler explained that there are two basic types of Kickstarter fashion projects, which have brought in $3.5 million since the site began. Versalette is an example of a transactional start, attracting a broader base of backers who are essentially buying the product. “There is the storefront creation where someone has made 10 prototypes and is using Kickstarter to say, ‘Hey, if we get $5,000 worth sold, we’ll make some more,’ ” he said in a recent phone interview.

Storefront projects tend to the inventive, like the JoeyBra, featuring a handy side pocket for iPhones or credit cards ($10,346 pledged), or niche, like the Shredly, a mountain bike apparel concern based in Aspen, Colo., acknowledging that women are “rad,” and are not into black, boring or baggy ($25,897).
The other model, which Mr. Strickler called the patronage model, is the couture or bespoke project. Couture rewards are personally designed T-shirts (T-shirts are big on Kickstarter) and face time with the designers or sketches. “The bespoke couture project is less a consumer creation, and contributions are more likely to come from people who love and care for that person,” Mr. Strickler said.

High-profile examples include the “Project Runway” alumni Olivier Green and Anthony Ryan Auld, who turned to Kickstarter to subsidize the creation of their Fall/Winter 2012/2013 creations.

Amber Jimenez, 30, is a fledgling designer who works out of a small apartment in Bushwick, Brooklyn. Arriving in New York from San Francisco in 2008, Ms. Jimenez was hired by the milliner Albertus Swanepoel. She also started Ambit, a small collection of minimal yet feminine romantic clothes, priced from $100 to $600. After one small collection, which was picked up at the avant-garde downtown store End of Century, she was encouraged though she also received a reality check. She sought to raise $6,800 on Kickstarter to make a Fall 2011 collection and show in a gallery.

“I had to be one of those fund-raiser people and call friends and say this is really important and blah, blah, blah,” said Ms. Jimenez, who did make her goal with $70 to spare. The money financed production at a fashion district factory. DailyCandy ran a flattering article on Ambit, mentioning the Kickstarter campaign. Soon after, the line was picked up by a store in Japan. Still fledgling, Ambit produced 100 pieces this spring, and is now self financing. “It shows you can move to New York and start from nothing,” Ms. Jimenez said.

When the neophyte designer Mandy Kordal, 25, moved to New York from Cincinnati in 2009, it was a soft landing. First, she was hired by Betsey Johnson and then moved on to Doo.Ri, where she designed the collection sweaters for the runway.

Ms. Kordal designs her patterns, featuring intricate detailing, and until recently hand-knit all the lightweight Japanese-inspired creations in her apartment in Crown Heights, Brooklyn. Ms. Kordal bartered knitwear to a filmmaker friend who shot her fund-raising Kickstarter video. “It makes you really think how you want to present yourself and where you are going,” she said.

After reaching her $10,000 goal, Ms. Kordal started using a small knitwear factory in Queens to produce her line. “I’m really adamant about producing in the United States,” said Ms. Kordal, whose most recent temporary job was designing for Crewcuts, the J. Crew children’s line. “Knitwear is such a specific skill set: using the machinery; how to program the pattern. It’s important to keep that knowledge in the U.S.”
Continuum: Computational Couture’s stated goal was democratizing bespoke for the masses through interactive technologies. In the video, the designer Mary Huang explained an app that allows users to draw a dress, which is turned into a 3-D model and exported to a cutting pattern sized to their measurements. A posted prototype of a resulting dress, more art than garment, was a pattern of triangular pieces, perfect for the stylish futuristic denizens of the Capitol in “The Hunger Games.”

The proposal fell short of raising the $15,000 requested, drawing $8,749. Her partner, Jenna Fizel, an M.I.T.-trained architect who designs interactive museum exhibits at a firm in Cambridge, Mass., credits the exercise with bringing clarity to their next work, a cool-looking 3D printed bikini. The bikini top ($250 to $300) and custom-made choker ($55) are available on Shapeways.com. Undaunted, the partners are planning another Kickstarter project. “I like writing code, I like making interactive shapes, and I like thinking of how technologies impact what things are made of, I like bikinis,” Ms. Fizel said in a phone interview.

Ms. Whitehead and Ms. Glenn have become go-to gurus for tips on how to succeed on Kickstarter. The entrepreneurs credit their fund-raising success to blogging a year before their start to gain support. The two social-media-savvy women update on Facebook, Twitter and the {r}evolution apparel Web site every step, from sourcing the 100 percent recyclable fabric to shots of the workers at the North Carolina factory. They, along with two interns, are on a summer road trip in a mobile pop-up shop van from Vancouver to San Francisco, hoping to spark conversations about fashion and the environment. The journey will be documented in film and photos.

Kickstarter projects like Versalette are a window into the minutia of how things are actually made. “We are so used to the global supply chain, we don’t know how things are created,” Mr. Strickler of Kickstarter said. “They just arrive on our shelves.”

But getting financing is only one step in a long road. Ms. Glenn and Ms. Whitehead have had a couple of setbacks, including having to push back their April delivery date to backers. Organic cotton drawstrings were back ordered; they had to wait for available time at a sewing factory.

The partners were upfront about their missteps, admitting that they were babes in the woods. “And they also know that because we update so often, they know we are working our hardest to get them the best possible product we possibly can,” Ms. Glenn said. “You have backers, but they get your story and get what you are trying to do.”

Respond by posting to the following three questions below. Your post is due by Oct 1:

When posting, very important, copy your post into a word document or an email to me (rmalik@rbrhs.org), before hitting post, just incase there is a technical error. I cannot grade lost work.

1.Have you ever had a creative idea you imagined launching and did not know how? Explain.

2.Go onto the Kickstarter website. Explain how you go about getting funding for a creative idea and write about it.

3.What did you think about the article? Did it show promise for a young creative entrepreneur? Explain.

Wednesday, February 15, 2012

Textiles















Pucci Emilio: Couture with a Twist
Emilio Pucci was the kingpin of textile reinvention and beautiful prints in the fifties and sixties. His designs revolutionized the world of fashion, knocking the previous trend of dull colors and heavy fabrics out of fashion and developing a fan following that was almost unheard of at the time. Today, original Pucci prints from the beginning of his career are highly collectible items. This does not mean Pucci has been relegated to history, the brand’s current designs are equally coveted items in every starlicious diva’s wardrobe.
Marchese Emilio Pucci di Barsento was born in 1914 in Naples, Italy, the son of a wealthy aristocrat. He was raised in the lap of luxury, and became an avid skier and scholar, earning his PhD in Political Science and joining the Italian Olympic ski team in 1934. In 1935, Pucci earned a skiing scholarship and attended university in the United States, where he first started designing sportswear for his ski team. After serving several years as a pilot for the Italian Air Force during wartime, Pucci returned to his home in Italy due to health concerns that kept him from flying. The family lost most of its fortune in the war years.

Once he was back home, his luck turned when skiing one day on the slopes of St. Moritz, a reporter from Harper's Bazaar, Toni Frissel, noticed Pucci and his outfit. After taking some photos, her editor discovered that Pucci had designed his own skiwear, and invited him to create some pieces for a photo session on winter fashion. The designs were featured in the winter 1948 edition of Harper's Bazaar, and the fashion world got its first taste of Pucci's style and aesthetic.
In 1949, Pucci opened his first shop in Capri, and by 1950 he had created his first couture line of clothing and presented it in France. While others were making stuffy suits out of cumbersome fabrics, Pucci was using bold colors and prints on lightweight materials.
The House of Pucci was born, and the public adored him. Emilio Pucci was now the first in his family to hold gainful employment in over a thousand years.

Pucci sold an astonishing array of casual wear, from the new Capri pants to silk dresses, scarves, jumpsuits, and pajamas. His bold use of prints, which featured colors that clashed, made his creations stand out from the other designers of his time.
Emilio Pucci was invited to design the unforms of airlines, and he did, adding a whimsical glass helmet, to kep the hostess' hair in place.





















The popularity of his printed silk dresses skyrocketed when young consumers discovered how lightweight they were, and that they were also wrinkle-free. Dozens of Pucci outfits could be packed into a single bag for travel.
Pucci clothing was unlined, shaped and caressed the body and moved with it, was easy to maintain, and could be worn from pool-side lunches to fashionable parties.
The Pucci empire had taken off, and soon there were dozens of items that sported the Pucci prints, and women like Marilyn Monroe, Lauren Bacall and Jacqueline Kennedy were seen in Pucci clothes.
Lingerie, handbags, shoes, wallets, sleepwear and more were added to the line. Pucci also designed a collection of airline hostess uniforms that revolutionized the industry, and even included a plastic helmet that would protect the women's hairstyles. In 1966, he launched the famous perfume “ Vivara.”

Pucci won awards for his innovative style, including two from Neiman-Marcus in 1954 and 1967 for "distinguished service" in the field of fashion. He continued to create new and wonderful designs, branching out into stretch fabrics for pants, tights, and other garments.


In the late 1960's, Pucci was elected to the Italian Parliament. He was a respected and well-known fascist, having penned many pieces on his political views. He continued to act as head designer for the House of Pucci until his death in 1992.

Since then, the Pucci brand has undergone several changes. Emilio's daughter Laudomia Pucci took over as head designer upon her father's death, followed by several others, including Stephan Janson. In 2000, the LVMH group acquired 67% ownership of the brand, and brought in Julio Espada.
Espada was followed by renowned designer Christian LaCroix in 2002, who revitalized the brand by using vintage Pucci prints combined with new styles. Lacroix was succeeded in 2005 by Matthew Williamson who continued with the brand’s legacy till 2008, finally handing over the baton to Peter Dundas, who has worked for renowned Italian design houses like Roberto Cavalli, and is expected to take the Pucci brand to new heights.
In 2007, the brand celebrated its 60th anniversary, which was marked by a gala attended by well-known celebrities, and the launch of a new version of the iconic Vivara perfume. What started out as a need to design new and more functional skiwear for his ski team became a fashion empire for Emilio Pucci.
Celebrities such as Isabella Rossellini, Elizabeth Hurley, Jennifer Lopez, and Victoria Beckham wear Pucci creations, and the style that made its name in the 50's and 60's has become the subject of both private and museum collections. Although Pucci's fabulous prints defined a jet-setting generation in the 50's and 60's, his influence on textiles and prints is still very relevant in today's couture.

Answer the following:

1. How did Pucci get started in fashion?

2. What is different about Puccis garment in comparison to other designers we have read about?

3. What was his inspiration?

4. Looking at the 2012 fashion show, how has Pucci's look changed and stayed the same as the tradition looks Pucci is so well known for?


Friday, January 6, 2012

Couture

NY Times, October 12, 2003

The Triumph of the Repressed

Jean Paul Gaultier, pushing his glasses up on his nose, stood in the middle of the studio and looked at the model Alek Wek being fitted in a black-and-silver lace bodysuit that began as a hood over her head and extended down without a ripple over her neck and shoulders, over the small mound of her breasts, down her long legs and ended at her toes, so that every part of her body was covered in lace except the oval of her ebony face.

''Can you hear?'' Gaultier asked, tapping on her right ear. Wek nodded and smiled.

The fittings went on like this for several hours one day early last July, with Gaultier saying little, as other models came and left. He would not admit that he was in trouble with this collection, an haute couture show that in a few days he would stage before 700 editors and clients at the École Nationale Supérieure des Beaux-Arts in Paris. Couture is that hugely indefensible branch of the fashion world that is the opposite of a business, a fantasy land, where a simple dress can cost $20,000; add feathers and embroidery, and you're talking the price of an Ivy League education. Only a dozen designers qualify to be called couturiers, but the truth is, only three really matter: Chanel's Karl Lagerfeld, Dior's John Galliano and Gaultier. Because of their technical virtuosity, they have brought a new relevancy to couture, though with Gaultier, perhaps because he is Parisian and was 45 when he made his couture debut in 1997, you sense a more generous heart at work. He always manages to see Paris the same way that the photographer Helmut Newton sees Berlin: in autumnal light, with the click of high heels on wet pavement. This summer, in addition to everything else he does, Gaultier became creative director of women's wear for Hermès, the French luxury house and the shrine of establishment taste, giving him an even more powerful base from which to exert his influence.

But Gaultier started this couture collection late, only three weeks before, so that he could finish costumes for Pedro Almodóvar's next film and design some tour clothes for the French rock star Johnny Hallyday, and now the atelier would have to work every night until the early hours of the morning. You could tell from the shabbiness of the studio, though, that Gaultier was used to working under hard conditions and didn't complain about it. Even on days like this, when he had many things on his mind, he would often walk home through the crowded streets of the Bastille, though he was constantly stopped by strangers. Undoubtedly they recognized the bleached blond hair, the alert blue eyes and large protruding ears, a mug that is, in many ways, as symbolic of the new France as DeGaulle's was of postwar France -- before mass immigration, gay liberation, AIDS, radical politics and the triumph and perversity of individualism. With exceptional clarity and aim over the last 20 years, Gaultier has commented on these forces -- whether by presenting men in skirts, or projecting women's breasts as missile launchers, or asserting the beauty of ethnic dress -- so that his clothes have come to represent the defeat of the old France as surely as DeGaulle's proud beak once stood for its glory. To a great many people in France today, to the grande dame as well as to the pierced-and-tattooed man on the street, Gaultier is more than a fashion designer. He is a leading cultural figure.

But now, standing in the studio with his arms folded and his glasses on, Gaultier looked remarkably ordinary, and even more remarkably, he seemed to have nothing in common with his outrageous public image -- the Gaultier who ponced and clowned in the 90's as the co-host of the British TV program ''Eurotrash,'' the Gaultier who once mailed live turkeys to unsympathetic editors, the Gaultier who, in a 1989 show still recalled for its air of Nazi menace, presented models in black boots, coats trussed with harnesses and, jutting out from their felt helmets, a wedge of Dynel that slashed across their cheeks like the blade of a meat cleaver. In her review of the show, Bernadine Morris of The Times wrote, ''This is the seamy underbelly of fashion.''
Seamy perhaps, but hardly Gaultier's personal cup of tea. What is most paradoxical about Gaultier -- and what his appointment at Hermès confirms -- is that behind the outrage and runway antics lies a deeply serious and intelligent man. Though he was once a fixture on the London club scene, where he went to cruise as well as pick up new ideas, Gaultier, the only child of a bookkeeper and a secretary from the Paris suburb of Arcueil, says he is happiest alone. (Well, up to a point, says his business partner, Donald Potard, with a rueful laugh. ''Jean Paul has to be with at least one friend,'' says Potard, who has known Gaultier since they were 4 years old. ''He's a talker. So if he's alone. . . . '') He doesn't smoke, drinks but little and, according to Potard, doesn't take drugs. He rarely attends swank society affairs, though his couture clothes are worn by those kind of people, including Liliane Bettencourt, the richest woman in France; Mouna Ayoub, the former wife of a Saudi industrialist and a major couture buyer; the New York socialite Nan Kempner; and Catherine Deneuve, who basically, after Saint Laurent, wears only Gaultier. (He will be making the rounds next month in New York, though, when his company sponsors the ''Bravehearts: Men in Skirts'' exhibit at the Metropolitan Museum of Art.)

Gaultier, who has a small place in Marrakesh and is renovating a house in Paris (''a little English house with a garden''), says he prefers working to going out, in part because ''I'm always afraid I'll say something stupid.'' He also just likes the work. ''I always tell him, 'You work too much,''' Potard says. ''But I think he feels guilty if he's not working.''

There is, not surprisingly, a corollary to Gaultier's personality in his less exclusive and less expensive ready-to-wear. For behind the big bow-wow shows are highly wearable jackets, trousers and knits that are a mainstay of stores like Neiman Marcus and account for a significant portion of the company's annual sales of $450 million. ''He makes the best tailored clothes in the business,'' says Joan Kaner, the fashion director of Neiman Marcus. He is also one of the few designers I know in Paris or Milan who really does design the stuff that bears his name -- not just the show-stoppers, but the jeans, bags and men's wear too.
Gaultier is also deeply French, a fact that cannot be emphasized enough as he takes on Hermès, where he will present his first collection next March, at the fall 2004 ready-to-wear shows. Hermès has been run by the Dumas family -- more recently by Jean-Louis Dumas -- since 1837, when it provided coaches and saddles for aristocrats. You can't get any more French than the Dumas family or Hermès, which sells about $1 billion worth of scarves, watches, perfume, leather-bound agendas and, of course, bags, including the famous Kelly, for which there is a six-month wait.

For all their differences, Gaultier and Hermès hold one vital thing in common: each is a lone entity in a world dominated by luxury groups. Farida Khelfa, a star model of the 80's who has observed Gaultier closely for many years (she was until recently the director of his couture studio), sees it as significant that Gaultier, an only child, has aligned himself with the ultra-solitary Hermès. ''Hermès is just Hermès, no attachments,'' Khelfa says. ''I think it's very important for Jean Paul to work like that -- he has to be the only one.'' And don't forget, Lagerfeld, who is German, is employed at the discretion of the Wertheimer family of Chanel, and Galliano, who is English with Spanish roots, works for LVMH Moët Hennessey Louis Vuitton, which owns Dior. Gaultier and Hermès have no such ties.

In 1999, looking for capital to open Gaultier shops in New York and the Far East, Potard, a stocky, engaging man who once taught French in Tarboro, N.C., went to Dumas with the improbable suggestion that the luxury house invest in the maverick designer. Three days later, Dumas agreed to buy 35 percent of Gaultier's business for $26 million. ''Jean-Louis knows the value of things, and he knows the value of people,'' Potard told me one afternoon at Gaultier headquarters near the Bastille. ''Plus, we have the same way of running a company. We don't like debt; we don't spend money through the window.'' Potard, whom one American retailer described as ''very tight but very smart,'' certainly didn't waste any money on his office. It's easily the smallest, least impressive office of a fashion C.E.O. I've seen, its only memorable detail a classroom portrait taken when Potard and Gaultier were kids. After some difficulty, I picked out Gaultier. He was the kid with the biggest ears.

When I saw Dumas at the Paris men's shows in early July, he used almost the same words Potard had to describe his affinity with Gaultier, saying, ''We both put creativity and the quality of the product first,'' and noted with some pride that his office at Hermès is located next to its fabled ateliers. Dumas, clearly, is no fan of the aggressive marketing favored by Bernard Arnault, the chairman of LVMH, a strategy that many people in the fashion industry believe has shifted the focus toward celebrity and hype. Dumas made his own feelings plain six years ago when he hired the Belgian minimalist Martin Margiela, who is rarely seen or photographed. Margiela's clothes for Hermès were so quiet as to be mute. Last spring, with Margiela's contract due to expire in October, Dumas called Gaultier to ask if he knew anyone who might want the job -- and was dismayed, he says, when Gaultier recommended several designers, including Hussein Chalayan, but not himself.

Later, when I checked this version of events with Potard, he broke into a huge laugh and proceeded to describe one of the singular mating dances in fashion history: ''The real story is that Jean-Louis asked Jean Paul to give him some names, and when Jean Paul told me whom he had mentioned, I said, 'Of course, you proposed yourself.' And he said, 'No.' And I said, 'Don't you want to do it?' And he said, 'Yes.' And I said, 'Why didn't you propose yourself then?' And Jean Paul said, 'Because he didn't ask me.'''
Potard shook his head: ''These people are too polite! So Jean Paul calls Jean-Louis and invites him to lunch. They meet, and Jean Paul says, 'I will gladly do Hermès,' and Jean-Louis says, 'Oh, I was hoping you would.'''

Gaultier has already begun work on Hermès and expects to incorporate many of his own ideas, while keeping a sense of tradition. ''It has to have some line in it that is Hermès, that goes through the years,'' he says. ''What I can bring is something a little more feminine. Martin was only doing a Greta Garbo sort of woman. Me, I can bring a little more shape. And I will use the scarves and the prints.'' With Gaultier at Hermès, retailing executives also see an opportunity for the house to expand its apparel business, which accounts for only 15 percent of total sales. Dumas indicates the company is prepared to raise its fashion profile. But, as Domenico De Sole, the chief executive of Gucci, points out, Gaultier is only one part of the equation. ''You need to get your stores and salespeople geared up if you want to be successful,'' he says.
''And that requires a huge amount of time and investment. Gaultier will bring a lot of attention to the brand, but a lot will really depend on what Hermès wants to do with it.''

There is a small sting contained in the Gaultier-Hermès union. In 1996, Bernard Arnault rejected Gaultier's offer to design Dior and gave the job to Galliano, who was then at Givenchy. ''Mr. Arnault had some very harsh words about Jean Paul,'' Potard recalls. ''At the time, Jean Paul was presenting his TV show in England, and apparently Mr. Arnault hated it. I guess he thought Jean Paul was a talentless clown.'' Instead, Arnault offered him Givenchy, which, after Galliano, Potard says, seemed a slight. ''Jean Paul was quite affected by this attitude. It pushed him. He said, 'O.K., they don't want me; I'm going to do better than that.'''
And that's how Gaultier came to do haute couture. Today the house has some 70 full-time seamstresses serving a clientele of 80 women, a respectable number given that there are probably fewer than 500 women in the world who buy couture. ''Of course, we don't make money on the couture -- it would be a lie to say we make money,'' Potard says. ''But it's an incredible promotion. By doing this we really changed the image of the house. People who didn't understand his fashion before, suddenly did when he started doing couture.
From being the 'bad boy' of French fashion, he became the couturier Jean Paul Gaultier.''

In the studio before the July show, Gaultier regarded a delicate-boned Russian model named Anastassia Khozissova standing in a white python bodysuit. Annelise Heinzelmann, who is the head of the atelier -- and who looked like a woman who didn't stand for much nonsense -- came in, followed by two seamstresses carrying a long black-velvet Madame X dress. They helped Khozissova carefully step into the dress, inching the black velvet over the white python. It was Gaultier's intention to effect a different spatial dimension with his clothes, much as the Dutch designer Jurgen Bey has done with everyday objects like chairs that appear to transform into walls. And now, on Khozissova, the black gown amazingly did that; it seemed at once part of the white second skin and separate from it.

But Gaultier had given himself an awesome challenge. For in addition to designing some 30 different bodysuits, one for each girl, he had to come up with more than 60 other outfits that played off this idea of transformation. One bodysuit alone -- worn by the model Suzanne Von Aichinger and considered the centerpiece of the show -- had required more than 50 hours of fittings in the studio of the custom corseter, who is known only as Mr. Pearl. He had built a corset into the flesh-tone lace of the bodysuit and created a second one to wear over it.

At 5 a.m. on the day of the show, Gaultier went home to catch a few hours of sleep. But the problems with the collection would persist right up to the moment of the show, when Mr. Pearl, and Von Aichinger's corsets, went missing for nearly an hour, leaving 700 guests to wilt in the gathering heat of the Beaux-Arts.
The greatest influence on Gaultier's early career, he told me, was his grandmother Marie Garrabe, a beautician who practiced faith healing on her clients while she coiffed and beautified them. Because his parents both worked, Gaultier spent a lot of time with Garrabe, who, unlike the rest of his family, seems to have been a genuine character. Under her care, Gaultier was allowed to watch television and look at fashion magazines, which he would steal when short of funds. Then, as now, the Paris couture was covered extensively by all the French dailies and on radio and television. ''My only fashion school was what I saw in the newspapers and on television,'' Gaultier says, breaking into the tremulous voice of a commentator. '''Today, Louis Féraud did Mexican, Saint Laurent's collection was feminine and very strong,' et cetera. For me, all my knowledge came from journalists.''

Throughout his career, Gaultier's shows have been peopled with the strange spiritual descendants of Garrabe and the women he observed in her home beauty parlor -- women with unnaturally teased hair, whitened faces and skirts seemingly made from the lace tablecloth. But, as a child, with no regular visitors to his house except for Potard, Gaultier embellished his circumstances. ''I was lying all the time,'' he said in 1994. ''I wanted to be interesting because I thought my life was boring. And when I started to work in the fashion business, I was a little ashamed of my relatives. Maybe they were not as elegant as I wanted them to be. But after a while I knew they deserved more because they are nice mentally. They are even nicer than some of the people who are fashionable. So after that, I said to myself, No more lies.''

In 1976, after a brief journeyman period at several houses, including Cardin, Gaultier presented his first collection. It featured a studded leather jacket worn with a tutu and tennis shoes and earned him a small notice in Le Monde. At his side was his boyfriend, Francis Menuge, who had given up law school to help Gaultier. ''My obsession became his obsession,'' Gaultier says. Their partnership would prove amazingly fluent and productive all through the 80's as Gaultier pursued themes like androgyny, recycling (as early as 1979 he used lamé to line surplus camouflage) and fetishism, a look that acquired pop approval when Madonna wore his corsets for her 1990 ''Blonde Ambition'' tour. Like Thierry Mugler, who projected the era's sexual deliriums with latex and Amazonian bodies, Gaultier brought a sense of performance to fashion. You didn't just go to a Gaultier show; you went dressed in Gaultier, and you prayed that panic wouldn't ensue among the 3,000 gaudily decked and daubed guests.

After Menuge's death from AIDS in 1990, Gaultier went into retreat for several years. Potard stepped in to run the business, but Gaultier has not found another person to share his life. ''I will not cry about that fact,'' he told me. ''I had the luck to love someone and to have done something with him. So I am lucky. There are some people who have never been in love. I have been in love one time and maybe I will be again.'' The difficulty, he says, is finding someone who can share the same emotion, ''who will not be bored with me explaining something. It doesn't have to be another designer.'' He grimaces and laughs. ''No, no, I don't think so.''

As much as Gaultier was attuned to the social forces of the 80's, some part of his brain still heard those enchanted radio voices of his youth. Today, Louis Féraud did Mexican. . . . This is the sense, more than any other, that his couture shows impart -- of Paris as you imagine it to be. I remember several years ago going up to Marie-Laure de Noailles's old house in the 16th Arrondissement, a house that once received Cocteau and most of the Surrealists and Dadaists and where, on a wet January morning, Gaultier staged his spring couture show. If he had once used his fashion to agitate for acceptance of different kinds of self-expression, he was, in those empty rooms, betraying a weakness for all things French, which, in an age of marketing and global brands, were suddenly his alone to possess: the tiny knots of the models' taut turbans, the jeune fille trench coats, the dark gray pantsuits sparkling with savoir-faire.

Now at the Beaux-Arts, nearly 30 minutes after the July couture show was supposed to have begun, the tension backstage was unbearable. Mr. Pearl still had not arrived with the corsets. Gaultier tried to sound chipper as he spoke to Potard. ''It was a nightmare,'' Potard recalls. ''Mr. Pearl is a wonderful person, but he has no idea of what time is.'' Finally, at about 8:10 p.m., Mr. Pearl appeared, announcing it would take another 30 minutes to lace Von Aichinger into her outfit. At 8:45, as a voice on the loudspeaker intoned, ''Numéro dix-huit. . . . Passe-passe,'' Von Aichinger stepped out on the runway and neatly twirled, receiving the loudest applause of the night. No one knew of the drama backstage or the previous three weeks, and doubtless they did not know, when the first guests reached Gaultier afterward, why he had tears in his eyes.
Next year Gaultier will move his offices and workrooms, which are scat-tered around Paris, to a 50,000-square-foot building with an elegant stairway on the Avenue Saint-Martin. It will finally give him a proper house.

http://www.nytimes.com/slideshow/2011/01/27/fashion/20110127-gaultier-10.html

http://www.style.com/video/fashion-shows-by-designer/jean-paul-gaultier/1043971092001

After reading the article and watching the video and slide show explain how Gaultier's past, coming up, scuplted the overall style and influence of his work. Also, look closely at the style.com video and identify different components which you think are distinctive to what the article has presented about his style, production and price point. This blog is due on Jan 13, 2011.

Thursday, November 3, 2011

Style: Casual

New York Times

STYLE; The Calvinist Ethic

Last October, Frances Stein ran into her old friend and boss Calvin Klein in Paris. It had been years since she had seen the designer, who was in the process of selling his company to Phillips-Van Heusen. The next day, they went to see the ''Matisse Picasso'' exhibit at the Grand Palais and afterward went to lunch at a cafe that Stein knew on the Rue de Verneuil. A woman of mercurial chic, who has spent the last 22 years designing accessories for Chanel, Stein first met Klein in the early 1970's when she was an editor at Vogue under Diana Vreeland. Almost a decade earlier, Vreeland, with her usual farsightedness, pushed Stein toward Halston, then a milliner at Bergdorf Goodman. ''Get to know him,'' she said. And Stein did, becoming part of one of fashion's most glamorous circles. Surrounded by his court of Halstonettes, and catering to a new breed of socialite who hung out with rock stars and Pop artists, Halston cultivated an air of superiority that set him apart from the rag-trade ethos of Seventh Avenue, where Klein started out in 1968 as a coat designer. Though friendly with Klein, Halston was privately dismissive of the younger man's talent, once saying, ''I wouldn't know a Calvin Klein from a load of coal.''
In 1976, though, Stein left Vogue to work for Klein. Even then the boyish Klein was a man for the masses. Here was a designer who, when he got on TV to talk about his clothes, didn't try to sound posh or even articulate. He sounded like a guy from the Bronx cruising a girl. ''I like when some girl comes out on the runway,'' he said on a 1979 tape, ''and she looks really sensational, and guys just sit there and die ovvuh huh. Because of the way she looks, because her body, and the way she looks in the clothes. I mean, that really gets me crazy.'' Klein was ''Saturday Night Fever'' without the polyester and the shaking ilium.
Though he may have lacked Halston's fierce talent, and his chops for decadence, Klein had no trouble getting what he wanted from people. ''There's nobody in the whole world more seductive than Calvin when he wants to be seductive,'' Stein says. She spent three years in Klein's studio, with two other design assistants, Zack Carr and John Calcagno, a period both Stein and Calcagno describe as remarkably free and open, when the sensuality that would define Klein's style fully emerged. In fact, it never hit me until now just how good his clothes were in the 70's -- how very nearly a linen skirt or a blouse left casually untied at the neck not only evoked the era's sexual freedom but also transcended the limitations of design.
Given this rich legacy, and the $438 million payoff he was about to receive from Phillips-Van Heusen, Klein must have felt shortchanged by the reaction he got when he and Stein arrived at the cafe and Stein introduced him to the wife of the proprietor as ''my friend Calvin Klein.''
The woman beamed with recognition. ''I wear your underwear, and my son wears your jeans!'' she exclaimed. ''Oh, I know you.''
Stein says: ''Calvin just went green. You know, he is very reserved, but I think he would have preferred that she had said, 'I wear your evening gowns.'''
Klein's fame and his influence on the popular imagination -- from, yes, his underwear and jeans to his Modernist designs and groundbreaking advertisements -- loom large this week as one of the great names in fashion formally steps off the runway. This Tuesday, when the Calvin Klein company presents its spring 2004 collection, Klein will be there, along with Bruce Klatsky, the chief executive of Phillips-Van Heusen, who has already had to live through one embarrassment -- Klein's interruption of a Knicks game in March and his subsequent admission of substance-abuse problems. Though Klein will continue to be involved in the company, Tuesday's kisses and kudos will be showered on the new women's designer at Calvin Klein, 32-year-old Francisco Costa.
In the same way that great ballplayers are remembered hardest for their last trip to bat, the history of fashion is written on the exits. Saint Laurent, whose retirement two years ago provoked front-page tributes and a rush of orders from desolate clients eager to snag a smoking before his couture house closed for good, is said to still go regularly to his office, as if summoned by ghosts. Balenciaga simply closed his doors one day and returned home to Spain, saying nothing. Dior, at least, as the writer Holly Brubach has pointed out, had the good fortune to die while still in his prime, thus sparing himself the fuss but also the prospect of living beyond his time. Klein's exit feels bigger somehow: more reconfiguring, more uncomfortably borne.
Klein's celebrity these last 30 years has not been that of a folk hero, and it's certainly not that of a designer, although he is one. Klein is a pop star. And here is how you can tell. Take that scene in the Paris cafe and transfer it to a mall in Iowa or a hipster pod in the Shibuya district of Tokyo, and the reaction will always be the same: Oh, I know you. By putting his name on two formerly mundane products, underwear and jeans, and surrounding them with an iconography of sex and sensation, Klein blasted out of the small-frame category of fashion. Picking up on the way rappers dressed, he made it cool for white kids to drop their pants. He made it cool for guys to pump up and wax (and long before ''Queer Eye''). And by concentrating all his visual powers on youth, in whatever fix or state of undress it was in, he made America seem cool to the rest of the world.
Paradoxically, Klein -- so good at foreshadowing the power of image and marketing in our time -- did not create an indelible fashion mark, in the way that Giorgio Armani and Saint Laurent did, or even a host of lesser-known talents like Norman Norell and Bonnie Cashin did. To call his clothes ''elegantly modern'' is to describe the style of at least a dozen other designers. But in a way, it wasn't about the clothes. You may not remember the cut of a Calvin Klein jacket, but you will remember Brooke Shields rolling up on her back to talk about her ''Calvins,'' or Kate Moss reclining naked on a sofa in the Obsession ads, or Marky Mark in a crotch grab. In the simplest terms, Klein's genius was to shift the conversation from being one purely about fashion (what I wear) to attitude (how I look). And in doing that, he changed the whole game.
Klein will be 61 in November, and the effects of aging have begun to show. Shortly after the Knicks incident, when a disheveled Klein tried to engage Latrell Sprewell in conversation as Sprewell inbounded the ball, a securities analyst, assessing the damage, told me almost jauntily that a little scandal might be good for Klein's image -- after all, hasn't he been selling controversy in his ads for years? It's true that Klein's ads have sometimes appeared to mock middle-class tastes by presenting images of wasted youth -- none more so than his 1995 ads showing models in compromising positions, which led to accusations of teenage pornography. And it's true that in the 70's Klein built a reputation for sexual adventure that served, if not surpassed, his reputation as a designer. Klein's public record on this subject is not vast, but what he did say, in a 1984 interview in Playboy, is revealing of a young man who sought to test the era's sexual boundaries. ''I stopped at nothing,'' he said. ''I would do anything. I stayed up all night, carried on, lived out fantasies, anything. . . . Anyone I've wanted to be with, I've had.''
But in reality, there is a difference between the liberal, hypercool attitudes expressed in Klein's ads and his own fairly middle-class beliefs. Because Klein is inevitably linked with Halston and Saint Laurent in the social history of the 70's, I asked the writer Bob Colacello, who knew all three, what he remembered about Klein in that period. He says: ''I first met Calvin in the early 70's, when he was married to his first wife, Jayne. They were this cute young couple from Forest Hills. I don't think his personality has changed. Because he hasn't changed, because he's kept up this kind of middle-class core, Calvin has a greater sense of self-survival than either Halston or Yves did. Yves and Halston saw decadence as a good thing. Yves sits and reads Proust all day. And that's not Calvin. Calvin still has those bourgeois values, and they have saved him.''
I would venture that for many people, Klein will also be remembered longer than Saint Laurent or Halston, simply because he is the first designer who entered into their lives in a real way. He was the first American designer to become household-name famous. I don't mean the kind of fame that the older generation of designers, Bill Blass and Oscar de la Renta, found in the 60's by putting their names on sheets and turning up the baronial charm at the auto show. I mean the kind of name-fame, just three syllables, that rolls around in the brain like a marble in the overhead and instantly clicks with millions of people: CAL-vin KLEIN. He was to experience a celebrity not previously enjoyed by designers -- when your name becomes a verb (''Calvinize'') and a cultural tag line (the joke stitched into Michael J. Fox's underwear in the 1985 movie ''Back to the Future''). Abroad, only Giorgio Armani has achieved that kind of status. In this country, there is also Ralph Lauren. But I would argue that Lauren, while building a bigger business than Klein's (twice the size, in fact), does not have Klein's popular reach, because his style is based on a nostalgic ideal of the Establishment -- Newport, the Adirondack camp, the little polo player -- rather than on democratic tastes. Klein's great strength (and also his weakness) is that for the last 35 years, through every social change and gyration, he has been focused on What's New. It has kept him on the edge and on the mental screens of millions of people.
Just as his name was starting to sink in, Klein blitzed the world with his advertising. Beginning in 1980, with his jeans ads featuring a 15-year-old Shields purring the come-on ''Do you know what comes between me and my Calvins? Nothing,'' Klein created some of the most exciting, enduring and sexually explicit ads the public has seen. At one time or another, he has managed to offend Women Against Pornography, the American Family Association, Gloria Steinem and Bill Clinton (who had some issues of his own, but never mind). He has touched on, if not promoted, promiscuity and heroin chic -- while working, as I say, in the ethos of Seventh Avenue, at 205 West 39th Street, where the only concern is making sure that Bloomingdale's gets its stink water and underpants on time. And by hiring and giving creative freedom to photographers like Richard Avedon, Irving Penn, Bruce Weber, Guy Bourdin, Herb Ritts and Steven Meisel, Klein has done more than any other fashion designer, living or dead, to contribute to the canon of photography.
''He just had a hunger, and I always thought that hunger was his great talent,'' Weber says. Weber, whose image of the Olympic pole vaulter Tom Hintnaus in a pair of Y-front Calvin briefs set off a wave of outrage and grins when it appeared in 1983 on a billboard above Times Square, tells a story that says a great deal about how Klein thinks. In the early 80's, Weber got a call from Klein's office asking him to come and see him. When Weber got there, Klein introduced him to a model named Romeo. ''Calvin said, 'And if you don't like him, you won't get the job,''' Weber recalls with a laugh. Fortunately this was no problem: Romeo looked like James Dean. But, as Weber says, ''it was kind of a new way of talking to people -- it was very intimate.''
Klein's ads (thanks in no small part to Avedon's images) spoke with a frankness that thrilled young people and agitated adults. (The three major network affiliates in New York banned some of the ads as sociologists and feminists picked them apart for signs of cultural rot. There was none, of course: only a bottomless pit of money.) Sam Shahid, who was Klein's advertising director in the 80's, recalls some advice the advertising legend Jay Chiat gave Klein: ''He said to Calvin, 'Ralph owns romance. You own sex. Never lose it.'''
Klein has also done a lot to further a minimalist aesthetic in America through his clothes, but even more so through his homes and his Madison Avenue store, which was designed by the British architect John Pawson. (Klein has been working for a couple of years on a new apartment in the Richard Meier building on Perry Street in Manhattan and recently bought a 60-room pile in Southampton.) But he has never approached design with much intellectual depth or gravitas. He grew up with a brother and a sister in the Mosholu Parkway section of the Bronx, a middle-class, predominantly Jewish neighborhood, where his father ran a grocery store. Klein's business partner, Barry Schwartz, was his best friend then and is still his best friend. But while Klein received plenty of encouragement from his parents, and went on frequent trips to Loehmann's, there is little evidence in the record that suggests he read books or went to museums or even, like his neighbor Ralph Lauren, cared about the movies. Early in his career, Klein sought out mentors whose taste he admired and whose approval he needed. One was Nicolas de Gunzburg, who, far more significant (to a hungry young designer) than being an editor at Vogue and the son of a Russian aristocrat, always wore the same style of dark suit, black tie, white shirt and black shoes -- a modern uniform.
In a sense, Klein has been both sponge and squeegee -- absorbing what he needs and scraping off the excess. But it's always a surface accomplishment. John Calcagno told me that for one collection in the 70's they mixed together blueberries and yogurt to get the right color. ''I always remember Calvin saying, 'We've got to have fun,''' Calcagno says, adding: ''I think he loved coming to work every day and looking at beautiful things. He'd say, 'Oh, my God, I've never seen anything so beautiful.''' And, in another story from the 80's, Weber recalled a car trip he and Klein made to visit the reclusive painter Georgia O'Keeffe at her ranch in New Mexico. Klein didn't seem especially moved, Weber says, when he pointed out the place where Ansel Adams made his famous photograph ''Moonrise Over Hernandez,'' but at the ranch Klein connected with O'Keeffe. ''Calvin said to her: 'You're no dummy. You knew it was all right to wear the same thing with the Calder pin,''' Weber says. ''She just laughed. Nobody had ever talked to her that intimately.''
Klein's boyish good looks and his affecting modesty -- qualities that were not commonly associated with the arrogant world of fashion -- endeared him to the mostly female ranks of fashion journalists, who, despite his penchant for copying other designers, were to be helpful to him at the beginning of his career. ''Sometimes people look at a coat I made and scream, 'It's great!' and I wonder, What can be great about designing fashion?'' Klein said in a 1969 interview, as he played on the floor of his Queens apartment with his daughter, Marci, then 2. ''Being a doctor, now that's great.'' The illustrator Joe Eula recalls complaining to Vreeland while she was still at Vogue that Klein was just a copy artist, and why did he have to sketch his clothes for the magazine? ''You've got to go to the backbone!'' Vreeland is said to have bellowed. ''He's America!'' And in a sense, she was right. Klein gave American women what they wanted, just as Blass, who could modify a Givenchy coat with the best of them, had done.
Also in the early 70's, a lot of clothing was cheap and badly made and littered with stuff, like the beach at Coney Island rammed by a garbage scow. So a pretty cotton dress suddenly looked like the height of chic. It wasn't as if Klein was the first designer to do simple clothes in subtle colors, of course; Jacques Tiffeau, John Anthony and Claire McCardell come to mind. But Klein, I think, did something that set him apart, at least in the 70's. He focused on the attitude of the woman -- the way she wore her clothes and what little gesture might tell a man she was interested or to get lost. Today this notion has reached a kind of cynical crescendo in the age of Tom Ford and John Galliano -- everybody's got attitude! -- but at the dawn of disco and women's lib, it was a new thing, and Klein captured its first glimmer, in mist-gray pajama pants with a keyhole top winking open over a mahogany-brown bra. Then, to back everything up, he hired print models for his shows rather than the usual runway creepers -- new girls like Patti Hansen and Lisa Taylor, who were already becoming stars because of the photographers.
But if there is a ding in Klein's career, a hollowness, it is that in focusing relentlessly on the new, and often using other designers' work as a graft, he has left few distinguishing marks of his own. One quality of a great designer (and even a few mediocre designers) is that you can apprehend in a second what they stand for: Dior (belle époque romance), Saint Laurent (a sharp shoulder), Armani (the unconstructed jacket), Norell (sequined mermaids). But with Klein, you can't do that. There are only tracery adjectives: ''pure,'' ''clean,'' ''unfussy.''
Critics in the 90's often complained that Klein's clothes looked derivative, first of Armani, then Helmut Lang and Miuccia Prada. Former assistants told me of racks of clothes, by Armani and others, being brought into the studio for sampling, and a former associate, who worked with Klein on his men's wear license, described an episode in which Klein, facing a deadline and apparently at a loss for ideas, sent an assistant out to Banana Republic to buy a pair of cargo pants. Klein's need to be relevant and, at the same time, to run a business built largely on jeans and underwear, no doubt put him under extreme pressure. But it also led to almost comical situations. One day, while walking down Fifth Avenue across from Bergdorf Goodman, Armani noticed that the store had given him the windows. Surprised that he hadn't been informed of this honor, he bobbed over for a closer look. The clothes were Klein's.
A retailing chief who has followed Klein's career for 20 years told me: ''He's the guy who created something with the jeans, who exploded the business among a generation of people. But there's a sense of 'Who's Calvin?' When you boil down what he's done, it's the lowest common denominator -- jeans, fragrance and underwear. But above that, everything's boiled away.''
Really? It seems to me that if Saint Laurent is the battlefield upon which a generation of great fashion was born, Klein is the sky arching over it. It is a bigger view, modern in its expansiveness, and not as complicated or bloody. For what Klein perceived, consciously or not, was that people would be satisfied with the vapor -- a trail of sex, a bit of glamour -- while they found their own way through fashion. In that, there is permanence enough.
Photos: Klein, who tested the sexual boundaries while making America seem cool to the rest of the world, at Ghost Ranch, Georgia O'Keeffe's home in New Mexico, in 1983. (Photograph by Bruce Weber); In the 70's, Klein ''stopped at nothing.'' With Steve Rubell, left, at Studio 54 in 1979 and his childhood friend and business partner, Barry Schwartz, above, in 1973. (Photographs by above: Roxanne Lowit, Upper right, The New York Times, Right: Women's Wear Daily (2), John Bright/Women's Wear Daily: Dan Lecca (3); ) Photographed this year, the first designer to become a household name is stepping off the runway. (Photograph by Brigitte Lacombe)

Videos from Style.com
http://www.vogue.com/collections/fall-2011/calvin-klein-collection/video/

http://www.vogue.com/collections/spring-2012-rtw/calvin-klein-collection/video/

1980s commercial
http://www.youtube.com/watch?v=AXzR5b6HoIA&feature=related

After reading the articl and viewing the video clips of recent shows and past commercial, identify how CK can be defined as casual or different from Channel, in garment, inspiration and life events -- how does the way each designer grew up show in their work. Also define what CK has use to sell garments, is it social issues, life style, personal issues. . .pick one and explain. This blog is due on 11/14.

Friday, September 30, 2011

Defining style: Sophisticated

 
Vintage Chanel (Left); Chanel 100 years later (Right)


Chanel No. I
Just her name was enough to define a pair of shoes, a hat, a pocketbook, a suit, perfume, jewelry-an entire look. It conveyed prestige, quality, impeccable taste and unmistakable style. It was a sign of excellence. Coco Chanel had no patience and too much talent, for anything less. By her death last week at 87, the French couturiere had long since established herself as the 20th century's single most important arbiter of fashion.
Her innovations were basic to the wardrobes of generations of women: jersey suits and dresses, the draped turban, the chemise, pleated skirts, the jumper, turtleneck sweaters, the cardigan suit, the blazer, the little black dress, the sling pump, strapless dresses, the trench coat. Sometimes, the determining factor was practicality: Chanel wore bell-bottom trousers in Venice, the better to climb in and out of gondolas and started the pants revolution. Sometimes, it was purely accidental: after singeing her hair, she cut it off completely, made an appearance at the Paris Opéra, and started the craze for bobbed hair. But always, a Chanel idea commanded respect.
Ostrich-Boa Hats. Born outside Paris in 1883, Gabrielle Bonheur Chanel (never called anything but Coco for "Little Pet") was orphaned at six and raised in the desolate province of Auvergne by two aunts. From them, she learned that little girls should sew, sit up straight and speak politely; for sewing, a skill that forever eluded her, Coco substituted horseback riding. From Etienne Balsan, a millionaire cavalry officer who brought her to Paris at 16, Coco acquired the habits and tastes of the wealthy. She liked them--all but the ladies' predilection for ostrich -boa-draped hats. To provide an alternative, she opened a millinery boutique in Deauville,won enough acclaim to set up shop in Paris in 1914.
She started with several hats and "one dress, but a tasteful dress," added sweaters, and within five years had made Maison Chanel a fashion house to reckon with. Coco introduced the tricot sailor frock and the pullover sweater, unearthed wool jersey from its longtime service as underwear fabric and put it to use in soft, clinging dresses. She ushered in gypsy skirts, embroidered silk blouses and accompanying shawls. Even then, Chanel clothes were as high-priced as any Paris couturier's: but only Chanel delighted in having her styles copied--and made accessible at low cost to millions.

"There is time for work. And time for love." said Coco Chanel. "That leaves no other time." In the '20s, Chanel filled her off-hours with Arthur ("Boy") Capel, a wealthy English polo player whose lavish gifts of jewels served as the keystones of Coco's astonishing collection, and whose blazer--lent to the designer on a chilly day at the polo grounds--became the source of her famous box jacket. From the Duke of Westminster, Chanel's most renowned amour, came more jewels: these she had copied, setting off the costume-jewelry vogue. With a personal fortune rumored by then to be close to $15 million--most of it the result of the pungent success of Chanel No. 5 --the designer calculated that she had little to gain, and quite a name to lose, from marriage to the Duke. So she finally turned him down, explaining with characteristic bluntness. "There are a lot of duchesses, but only One Coco Chanel."

Cool Reception. In 1938, with the war coming on and the Italian designer Schiaparelli moving in on the fashion front, Chanel retired. For the next 15 years, she shuttled between Vichy and Switzerland returning to reopen her Paris salon in 1954 only to boost lagging perfume sales. Her jersey-and-tweed suits won a cool reception from the press, but soon nearly every knockoff house was competing to turn out the closest replica. Chanel had long since refused to join the cabal designers who tried to prevent style piracy. "I am not an artist," she insisted. "I want my dresses to go out on the street." Out they went by the thousands, easy to copy, because of the straightforward design, and cheap to produce because the fabric was standard. Even a copy of a Chanel could claim its cachet. Private customers paid $700 for the original: buyers. Buyers intent on knockoffs paid close to $1.500.

In the '60s, Coco sprang no surprises, only refinements on what was her classic look: the short, straight, collarless jacket, the slightly flaring skirt and hems that never budged from knee length. Wearing the broad-brimmed Breton hat that was her hallmark, her scissors hanging from a ribbon around her neck, and her four fingers held firmly together in spite of severe arthritis, she would feel for defects. Working directly on the model, she often picked a apart with the point of her scissors, complaining that it was unwearable.

Her fashion empire at her death brought in over $160 million a year. Here clients constituted a litany of the best-dressed women, not of the year but of the century: Princess Grace, Queen Fabiola, Marlene Dietrich, Ingrid Bergman, all the Rothschilds and most of the Rockefellers. A musical version of her life, enhanced by Katharine Hepburn but stripped of most of the real drama, put Coco on Broadway. She was on a first-name basis with people too famous to need first names: Cocteau, Colette, Diaghilev, Dali, Picasso. Yet at the time of her death, the woman Picasso termed "the most sensible in the world" had a Paris wardrobe consisting of only three outfits.

"If Mademoiselle Chanel has reigned over fashion," mused Jean Cocteau some time ago, "it is not because she cut women's hair married silk and wool, put pearls on sweaters, avoided poetic labels on her perfumes, lowered the waistline or raised the waistline and obliged women to follow her directives; it is because--outside of this gracious and robust dictatorship--there is nothing in her era that she has missed."

In addition, please read "Chanel" the article at Style.com (click on Chanel). After reading the articles. Please watch the shows on the links below. There are about five shows from different seasons of Chanel. It will give you an idea of how the present design director Karl Lagerfeld designs Chanel today, but has maintained the signature characteristis of Chanel.

Question: Please identify five signature pieces, styles, fashion trends Coco Chanel made famous. Identify the times she was coming up in -- the events of the time and how they inspired her looks and some of her signature components in her garments. Why do you think some of her styles are still so prominent in most of todays wardrobes?

http://www.style.com/fashionshows/designerdirectory/CHANEL/video/.

Friday, September 9, 2011


After reading the article, please watch the attached short videos and watch one episode of Rachel Zoe Project on Bravo which is on Tuesday nights at 10 (channel 44 on cablevision). However, you can see an older episode earlier then 10 on Tuesday as well.

http://www.youtube.com/watch?v=n8vZCD45wSo

http://www.youtube.com/watch?v=E1a33rrK5-M&feature=related

http://www.ovguide.com/video/the-rachel-zoe-project-meet-rachel-zoe-922ca39ce10036ba0e11fcd1896318f9

http://www.instyle.com/instyle/video2/0,,20219863_20351752,00.html

Respond to the below
Now that you have learned about Rachel Zoe, who she is and her talents, respond to the following question. Rachel started as a Stylist, and only this season designed her very first clothing line. It seems like an easy transition from styling to designing. . .or is it. Rachel talks a lot about her inspiration, and you can see it in what she wears herself. Describe how Rachel used these inspirations and her own style in the look of her new collection. The videos I provided give a good sense of how she styles a celebriy as well as herself. The answers are within these references. What are the connections from styling to designing her own line you can identify in thought, in time periods, in details and color?

  • Please identity moments and details from the article videos - - power phrase and reference
  • Please research the eras or times Rachel mentions if you need to, to make the connection
  • Please post your comment by Sept 16th. Good idea to save your post in word. . .just incase you have a problem saving so you do not loose your work
  • Contact me at rmalik@rbrhs.org, before, with questions, problems, etc. . .don't wait until the next class




Thursday, June 16, 2011

fashion 2 exam


Summer Bag

Recreate this bag. You examined the sewing techniques, some of the raw steps, now produce. Once you have produced respond to the following questions on the blogsite and post:

1. List the different sewing techniques from strap to bag:


2. How did you create the hems:


3. How did you create the strap from end to end:


4. Did you leave any sections out: