Friday, October 26, 2012

For Designers, Inspiration From the 80's


PARIS, March 14— It now seems clear that designers' fascination with the 1980's is likely to take fashion right up to the year 2000. Designers' other pursuit these days is artisanal work, a trend forecasters link to turn-of-the-century nostalgia.
The twin interests are producing a peculiar but interesting marriage on runways: hard-edge 80's style like perforated leather, big shoulders and stilettos with earthbound leitmotifs like hand knitting, crochet and smocking.
That Veronique Leroy, Martine Sitbon and Lamine Kouyate for Xuly-Bet all dipped into this well but came up with different ideas indicates that for better or worse, we will probably see the 1980's as a reference for many seasons to come.
Most designers have just begun exploring the previous decade, but Ms. Leroy was ahead with her Claude Montana-style suits last season and nouveaux-riches touches a year ago. Why this talented young designer is not more heralded is a mystery. Her clothes are not available in the United States but her prescience and wit mark her as a potential leader of her generation.
One wonders whether Ms. Leroy and Ms. Sitbon -- who also turns out consistently strong collections without much fanfare -- would receive more attention if they were men. Of the 96 designers on the Paris schedule, slightly more than 20 are women. On both sides of the Atlantic, female designers have complained that the industry's star-making machinery gives short shrift to women. Both Myriam Schaefer, the designer for Nina Ricci who once worked for Jean-Paul Gaultier, and the American designer Anna Sui have expressed concern about a fashion scale seemingly tipped toward men.
The curious situation has thankfully not dimmed Ms. Leroy's or Ms. Sitbon's creativity. Ms. Leroy continued her 80's odyssey with tan mini-skirted suits trimmed in white, their strong, femininely curved shoulders and nipped waists partly obscuring the sexy white shirred halters underneath.
She offered up shiny, flirty disco dresses in bright cobalt or red, and threw cardigans and V-neck sweaters over sleek jewel-colored sateen pants suits and shirtdresses.
While Ms. Leroy reveled in 80's high style, Ms. Sitbon used cutwork, devore, flocking and perforations to produce a beautiful collection that smoothly pointed the way from fashion austerity to baroque-free glamour.
Her perforated leathers, paired with black stilettos and ''Flashdance''-style leg warmers, suggested the dawn of the polite punk. Openwork on delicate chiffon was finished prettily with velvet. A weathered leather jacket went over a soft gold-flecked satin skirt; a fitted chinchilla-pattern golf jacket was worn over a white pencil skirt with black flocking and a spectacular semi-transparent evening dress had cutwork that yielded to an arranged mess of weblike beaded straps.
Ms. Sitbon's show glided from edgy fashion to a new softness. In contrast, Mr. Kouyate's show for his Xuly-Bet label was a frenetically paced romp for those who yearn for the days when fashion was served hot: scads of groupies, show time at 10 P.M., an eclectic mix of the certifiably cool -- Seal, the English designer Oswald Boatman and the photographer Juergen Teller -- some groovy design ideas and clothes that gave one the giddy feeling that they may have just been pulled from a sewing machine backstage.
Mr. Kouyate is the kind of iconoclast who can effortlessly create such a demi-happening. Pert and cheeky, the collection built from a base of Mr. Kouyate's recognizable polyester bodywear with red serge stitching. Over these he added fancifully colored fake-fur chubbies and coats.
Mr. Kouyate has made an art of recycling clothes or making them appear to be such and his knitted Afghan dresses were the height of vintage chic, some worn separately and others as a second layer over clashing brightly colored body stockings. And he paired shiny metallic mini-skirts or asymmetric sequined ones with halters and furry boleros, the kind of get-up one might expect to see on leggy kids hitting the newest rave clubs. Much of Mr. Kouyate's work seems well suited to young nightclubbers.
Ocimar Versolato, too, has an innate understanding of what women want for their nightlife but his evening dresses are of an entirely different sort. They're for grown-ups who pose, not dance.
Newest among Mr. Versolato's plainly sumptuous creations were his smocked gowns and smocked mini-dress. A short black viscose super-mini -- it might have doubled as a tunic -- was given a band of smocking around the hem. A plum chiffon gown done entirely in smocking brought to mind the Grecian columns of Mme. Gres, with its lyrical cut, asymmetric neckline and slim bell sleeves.
What Mr. Versolato accomplished with his smocked dresses was an important softening of his hard-edged, sexy evening clothes. The femme fatale remains but he has proven that he can also expand his range to serve women who desire a less aggressive approach to feminine eveningwear.
Below are three videos by designers and their inspirations. Please take note to their mood boards, fabrics, drawings and how they all come together. After you watch the video answer the question below and complete the task for the deadline of November 13th - - our first class after our two day break. Please be prepared to discuss the blog and your task.




1. Question: Please answer on the blog and post:
A. What styles which are trendy right now do you think were inspired by the 80s (Name specific garments in our wardrobes today)?  B. Decribe where each designer in each of the fashion videos got their personal inspiration, they all reference how they begin, what they narrow in on. . .include it in your answer.

2. Task
A. Fill one page of your idea book with pictures of those garments from today, which show inspiration of the 80's based on what was referenced in the article.
B. Find 1 object in your house (ex: tooth brush, boby pin, kitchen utensil. . .) which could be used as inspiration for a design. Do not bring in something that does not already show promise - - that does not immediately get the juices flowing in your creativity! Please bring to class on November 13th.

Monday, September 17, 2012

NYTIMES
June 20, 2012

A Big Push to Get Going


SHANNON WHITEHEAD and Kristin Glenn became fast friends working in bars in Manly Beach, Australia, a post-college ramble, before eventually returning home to the United States to buckle down in the reality of the bad economy. “What are we going to do?” recalled Ms. Glenn, 26, with a playful bored-child’s plaintive emphasis on do.

During the summer of 2010, Ms. Whitehead, in Austin, Tex., and Ms. Glenn, in Denver, began seriously working on a prototype of their pipe dream, a functional, all-in-one adaptable garment for traveling. “Kristen started playing with a piece of fabric, staples and very minimal sewing skills, and we brought it to a seamstress in Denver and started editing it and seeing what could come out of it,” Ms. Glenn recalled.
Their creation? The Versalette by {r}evolution apparel, a convertible piece of cloth ingeniously engineered with the aid of buttons and drawstrings to be transformed with sleight-of-hand wizardry into a dress, shirt, scarf, purse — in fact, a total of over 20 different functionalities.

For financing, the partners turned to Kickstarter, the online fund-raising site for creative projects. Their video told the story of their desire to see change in the way clothes are made and consumed, to reduce the use of pesticides on cotton, harsh dyes and exploitive labor and still look good. A posted look book, the video and a downloadable PDF demonstrate the cunning variations, serving as a dresser’s manual.

The money poured in, blasting past their $20,000 goal to eventually reach $64,246 in the women’s self-designated 35-day offering. The 796 backers contributed anywhere from $5 for which they received a thank you video, to $500, scoring four Versalettes, a poster and a T-shirt. The sweet spot was $75, the threshold price at which the backers secured a Versalette. “It was ridiculous,” said Ms. Whitehead, 26. “I was refreshing 60 times a day probably.”

Since Kickstarter’s founding in April 2009, more than two million people have pledged over $250 million to projects in fields like art, film, technology, comics, games, fashion, food and publishing. Kickstarter takes 5 percent of the final amount of projects reaching their goal, and Amazon Payments processes the money and takes 3 percent to 5 percent. The projects must be fully financed to receive the pledged money. The average request is around $5,000. A staff member will view the submissions, offering mild feedback, like there should be a face in the video or the rewards don’t reflect the project. “We suggest they think in a different way,” said Yancey Strickler, one of the three founders of Kickstarter, which is based on the Lower East Side.

Mr. Strickler explained that there are two basic types of Kickstarter fashion projects, which have brought in $3.5 million since the site began. Versalette is an example of a transactional start, attracting a broader base of backers who are essentially buying the product. “There is the storefront creation where someone has made 10 prototypes and is using Kickstarter to say, ‘Hey, if we get $5,000 worth sold, we’ll make some more,’ ” he said in a recent phone interview.

Storefront projects tend to the inventive, like the JoeyBra, featuring a handy side pocket for iPhones or credit cards ($10,346 pledged), or niche, like the Shredly, a mountain bike apparel concern based in Aspen, Colo., acknowledging that women are “rad,” and are not into black, boring or baggy ($25,897).
The other model, which Mr. Strickler called the patronage model, is the couture or bespoke project. Couture rewards are personally designed T-shirts (T-shirts are big on Kickstarter) and face time with the designers or sketches. “The bespoke couture project is less a consumer creation, and contributions are more likely to come from people who love and care for that person,” Mr. Strickler said.

High-profile examples include the “Project Runway” alumni Olivier Green and Anthony Ryan Auld, who turned to Kickstarter to subsidize the creation of their Fall/Winter 2012/2013 creations.

Amber Jimenez, 30, is a fledgling designer who works out of a small apartment in Bushwick, Brooklyn. Arriving in New York from San Francisco in 2008, Ms. Jimenez was hired by the milliner Albertus Swanepoel. She also started Ambit, a small collection of minimal yet feminine romantic clothes, priced from $100 to $600. After one small collection, which was picked up at the avant-garde downtown store End of Century, she was encouraged though she also received a reality check. She sought to raise $6,800 on Kickstarter to make a Fall 2011 collection and show in a gallery.

“I had to be one of those fund-raiser people and call friends and say this is really important and blah, blah, blah,” said Ms. Jimenez, who did make her goal with $70 to spare. The money financed production at a fashion district factory. DailyCandy ran a flattering article on Ambit, mentioning the Kickstarter campaign. Soon after, the line was picked up by a store in Japan. Still fledgling, Ambit produced 100 pieces this spring, and is now self financing. “It shows you can move to New York and start from nothing,” Ms. Jimenez said.

When the neophyte designer Mandy Kordal, 25, moved to New York from Cincinnati in 2009, it was a soft landing. First, she was hired by Betsey Johnson and then moved on to Doo.Ri, where she designed the collection sweaters for the runway.

Ms. Kordal designs her patterns, featuring intricate detailing, and until recently hand-knit all the lightweight Japanese-inspired creations in her apartment in Crown Heights, Brooklyn. Ms. Kordal bartered knitwear to a filmmaker friend who shot her fund-raising Kickstarter video. “It makes you really think how you want to present yourself and where you are going,” she said.

After reaching her $10,000 goal, Ms. Kordal started using a small knitwear factory in Queens to produce her line. “I’m really adamant about producing in the United States,” said Ms. Kordal, whose most recent temporary job was designing for Crewcuts, the J. Crew children’s line. “Knitwear is such a specific skill set: using the machinery; how to program the pattern. It’s important to keep that knowledge in the U.S.”
Continuum: Computational Couture’s stated goal was democratizing bespoke for the masses through interactive technologies. In the video, the designer Mary Huang explained an app that allows users to draw a dress, which is turned into a 3-D model and exported to a cutting pattern sized to their measurements. A posted prototype of a resulting dress, more art than garment, was a pattern of triangular pieces, perfect for the stylish futuristic denizens of the Capitol in “The Hunger Games.”

The proposal fell short of raising the $15,000 requested, drawing $8,749. Her partner, Jenna Fizel, an M.I.T.-trained architect who designs interactive museum exhibits at a firm in Cambridge, Mass., credits the exercise with bringing clarity to their next work, a cool-looking 3D printed bikini. The bikini top ($250 to $300) and custom-made choker ($55) are available on Shapeways.com. Undaunted, the partners are planning another Kickstarter project. “I like writing code, I like making interactive shapes, and I like thinking of how technologies impact what things are made of, I like bikinis,” Ms. Fizel said in a phone interview.

Ms. Whitehead and Ms. Glenn have become go-to gurus for tips on how to succeed on Kickstarter. The entrepreneurs credit their fund-raising success to blogging a year before their start to gain support. The two social-media-savvy women update on Facebook, Twitter and the {r}evolution apparel Web site every step, from sourcing the 100 percent recyclable fabric to shots of the workers at the North Carolina factory. They, along with two interns, are on a summer road trip in a mobile pop-up shop van from Vancouver to San Francisco, hoping to spark conversations about fashion and the environment. The journey will be documented in film and photos.

Kickstarter projects like Versalette are a window into the minutia of how things are actually made. “We are so used to the global supply chain, we don’t know how things are created,” Mr. Strickler of Kickstarter said. “They just arrive on our shelves.”

But getting financing is only one step in a long road. Ms. Glenn and Ms. Whitehead have had a couple of setbacks, including having to push back their April delivery date to backers. Organic cotton drawstrings were back ordered; they had to wait for available time at a sewing factory.

The partners were upfront about their missteps, admitting that they were babes in the woods. “And they also know that because we update so often, they know we are working our hardest to get them the best possible product we possibly can,” Ms. Glenn said. “You have backers, but they get your story and get what you are trying to do.”

Respond by posting to the following three questions below. Your post is due by Oct 1:

When posting, very important, copy your post into a word document or an email to me (rmalik@rbrhs.org), before hitting post, just incase there is a technical error. I cannot grade lost work.

1.Have you ever had a creative idea you imagined launching and did not know how? Explain.

2.Go onto the Kickstarter website. Explain how you go about getting funding for a creative idea and write about it.

3.What did you think about the article? Did it show promise for a young creative entrepreneur? Explain.

Wednesday, February 15, 2012

Textiles















Pucci Emilio: Couture with a Twist
Emilio Pucci was the kingpin of textile reinvention and beautiful prints in the fifties and sixties. His designs revolutionized the world of fashion, knocking the previous trend of dull colors and heavy fabrics out of fashion and developing a fan following that was almost unheard of at the time. Today, original Pucci prints from the beginning of his career are highly collectible items. This does not mean Pucci has been relegated to history, the brand’s current designs are equally coveted items in every starlicious diva’s wardrobe.
Marchese Emilio Pucci di Barsento was born in 1914 in Naples, Italy, the son of a wealthy aristocrat. He was raised in the lap of luxury, and became an avid skier and scholar, earning his PhD in Political Science and joining the Italian Olympic ski team in 1934. In 1935, Pucci earned a skiing scholarship and attended university in the United States, where he first started designing sportswear for his ski team. After serving several years as a pilot for the Italian Air Force during wartime, Pucci returned to his home in Italy due to health concerns that kept him from flying. The family lost most of its fortune in the war years.

Once he was back home, his luck turned when skiing one day on the slopes of St. Moritz, a reporter from Harper's Bazaar, Toni Frissel, noticed Pucci and his outfit. After taking some photos, her editor discovered that Pucci had designed his own skiwear, and invited him to create some pieces for a photo session on winter fashion. The designs were featured in the winter 1948 edition of Harper's Bazaar, and the fashion world got its first taste of Pucci's style and aesthetic.
In 1949, Pucci opened his first shop in Capri, and by 1950 he had created his first couture line of clothing and presented it in France. While others were making stuffy suits out of cumbersome fabrics, Pucci was using bold colors and prints on lightweight materials.
The House of Pucci was born, and the public adored him. Emilio Pucci was now the first in his family to hold gainful employment in over a thousand years.

Pucci sold an astonishing array of casual wear, from the new Capri pants to silk dresses, scarves, jumpsuits, and pajamas. His bold use of prints, which featured colors that clashed, made his creations stand out from the other designers of his time.
Emilio Pucci was invited to design the unforms of airlines, and he did, adding a whimsical glass helmet, to kep the hostess' hair in place.





















The popularity of his printed silk dresses skyrocketed when young consumers discovered how lightweight they were, and that they were also wrinkle-free. Dozens of Pucci outfits could be packed into a single bag for travel.
Pucci clothing was unlined, shaped and caressed the body and moved with it, was easy to maintain, and could be worn from pool-side lunches to fashionable parties.
The Pucci empire had taken off, and soon there were dozens of items that sported the Pucci prints, and women like Marilyn Monroe, Lauren Bacall and Jacqueline Kennedy were seen in Pucci clothes.
Lingerie, handbags, shoes, wallets, sleepwear and more were added to the line. Pucci also designed a collection of airline hostess uniforms that revolutionized the industry, and even included a plastic helmet that would protect the women's hairstyles. In 1966, he launched the famous perfume “ Vivara.”

Pucci won awards for his innovative style, including two from Neiman-Marcus in 1954 and 1967 for "distinguished service" in the field of fashion. He continued to create new and wonderful designs, branching out into stretch fabrics for pants, tights, and other garments.


In the late 1960's, Pucci was elected to the Italian Parliament. He was a respected and well-known fascist, having penned many pieces on his political views. He continued to act as head designer for the House of Pucci until his death in 1992.

Since then, the Pucci brand has undergone several changes. Emilio's daughter Laudomia Pucci took over as head designer upon her father's death, followed by several others, including Stephan Janson. In 2000, the LVMH group acquired 67% ownership of the brand, and brought in Julio Espada.
Espada was followed by renowned designer Christian LaCroix in 2002, who revitalized the brand by using vintage Pucci prints combined with new styles. Lacroix was succeeded in 2005 by Matthew Williamson who continued with the brand’s legacy till 2008, finally handing over the baton to Peter Dundas, who has worked for renowned Italian design houses like Roberto Cavalli, and is expected to take the Pucci brand to new heights.
In 2007, the brand celebrated its 60th anniversary, which was marked by a gala attended by well-known celebrities, and the launch of a new version of the iconic Vivara perfume. What started out as a need to design new and more functional skiwear for his ski team became a fashion empire for Emilio Pucci.
Celebrities such as Isabella Rossellini, Elizabeth Hurley, Jennifer Lopez, and Victoria Beckham wear Pucci creations, and the style that made its name in the 50's and 60's has become the subject of both private and museum collections. Although Pucci's fabulous prints defined a jet-setting generation in the 50's and 60's, his influence on textiles and prints is still very relevant in today's couture.

Answer the following:

1. How did Pucci get started in fashion?

2. What is different about Puccis garment in comparison to other designers we have read about?

3. What was his inspiration?

4. Looking at the 2012 fashion show, how has Pucci's look changed and stayed the same as the tradition looks Pucci is so well known for?


Friday, January 6, 2012

Couture

NY Times, October 12, 2003

The Triumph of the Repressed

Jean Paul Gaultier, pushing his glasses up on his nose, stood in the middle of the studio and looked at the model Alek Wek being fitted in a black-and-silver lace bodysuit that began as a hood over her head and extended down without a ripple over her neck and shoulders, over the small mound of her breasts, down her long legs and ended at her toes, so that every part of her body was covered in lace except the oval of her ebony face.

''Can you hear?'' Gaultier asked, tapping on her right ear. Wek nodded and smiled.

The fittings went on like this for several hours one day early last July, with Gaultier saying little, as other models came and left. He would not admit that he was in trouble with this collection, an haute couture show that in a few days he would stage before 700 editors and clients at the École Nationale Supérieure des Beaux-Arts in Paris. Couture is that hugely indefensible branch of the fashion world that is the opposite of a business, a fantasy land, where a simple dress can cost $20,000; add feathers and embroidery, and you're talking the price of an Ivy League education. Only a dozen designers qualify to be called couturiers, but the truth is, only three really matter: Chanel's Karl Lagerfeld, Dior's John Galliano and Gaultier. Because of their technical virtuosity, they have brought a new relevancy to couture, though with Gaultier, perhaps because he is Parisian and was 45 when he made his couture debut in 1997, you sense a more generous heart at work. He always manages to see Paris the same way that the photographer Helmut Newton sees Berlin: in autumnal light, with the click of high heels on wet pavement. This summer, in addition to everything else he does, Gaultier became creative director of women's wear for Hermès, the French luxury house and the shrine of establishment taste, giving him an even more powerful base from which to exert his influence.

But Gaultier started this couture collection late, only three weeks before, so that he could finish costumes for Pedro Almodóvar's next film and design some tour clothes for the French rock star Johnny Hallyday, and now the atelier would have to work every night until the early hours of the morning. You could tell from the shabbiness of the studio, though, that Gaultier was used to working under hard conditions and didn't complain about it. Even on days like this, when he had many things on his mind, he would often walk home through the crowded streets of the Bastille, though he was constantly stopped by strangers. Undoubtedly they recognized the bleached blond hair, the alert blue eyes and large protruding ears, a mug that is, in many ways, as symbolic of the new France as DeGaulle's was of postwar France -- before mass immigration, gay liberation, AIDS, radical politics and the triumph and perversity of individualism. With exceptional clarity and aim over the last 20 years, Gaultier has commented on these forces -- whether by presenting men in skirts, or projecting women's breasts as missile launchers, or asserting the beauty of ethnic dress -- so that his clothes have come to represent the defeat of the old France as surely as DeGaulle's proud beak once stood for its glory. To a great many people in France today, to the grande dame as well as to the pierced-and-tattooed man on the street, Gaultier is more than a fashion designer. He is a leading cultural figure.

But now, standing in the studio with his arms folded and his glasses on, Gaultier looked remarkably ordinary, and even more remarkably, he seemed to have nothing in common with his outrageous public image -- the Gaultier who ponced and clowned in the 90's as the co-host of the British TV program ''Eurotrash,'' the Gaultier who once mailed live turkeys to unsympathetic editors, the Gaultier who, in a 1989 show still recalled for its air of Nazi menace, presented models in black boots, coats trussed with harnesses and, jutting out from their felt helmets, a wedge of Dynel that slashed across their cheeks like the blade of a meat cleaver. In her review of the show, Bernadine Morris of The Times wrote, ''This is the seamy underbelly of fashion.''
Seamy perhaps, but hardly Gaultier's personal cup of tea. What is most paradoxical about Gaultier -- and what his appointment at Hermès confirms -- is that behind the outrage and runway antics lies a deeply serious and intelligent man. Though he was once a fixture on the London club scene, where he went to cruise as well as pick up new ideas, Gaultier, the only child of a bookkeeper and a secretary from the Paris suburb of Arcueil, says he is happiest alone. (Well, up to a point, says his business partner, Donald Potard, with a rueful laugh. ''Jean Paul has to be with at least one friend,'' says Potard, who has known Gaultier since they were 4 years old. ''He's a talker. So if he's alone. . . . '') He doesn't smoke, drinks but little and, according to Potard, doesn't take drugs. He rarely attends swank society affairs, though his couture clothes are worn by those kind of people, including Liliane Bettencourt, the richest woman in France; Mouna Ayoub, the former wife of a Saudi industrialist and a major couture buyer; the New York socialite Nan Kempner; and Catherine Deneuve, who basically, after Saint Laurent, wears only Gaultier. (He will be making the rounds next month in New York, though, when his company sponsors the ''Bravehearts: Men in Skirts'' exhibit at the Metropolitan Museum of Art.)

Gaultier, who has a small place in Marrakesh and is renovating a house in Paris (''a little English house with a garden''), says he prefers working to going out, in part because ''I'm always afraid I'll say something stupid.'' He also just likes the work. ''I always tell him, 'You work too much,''' Potard says. ''But I think he feels guilty if he's not working.''

There is, not surprisingly, a corollary to Gaultier's personality in his less exclusive and less expensive ready-to-wear. For behind the big bow-wow shows are highly wearable jackets, trousers and knits that are a mainstay of stores like Neiman Marcus and account for a significant portion of the company's annual sales of $450 million. ''He makes the best tailored clothes in the business,'' says Joan Kaner, the fashion director of Neiman Marcus. He is also one of the few designers I know in Paris or Milan who really does design the stuff that bears his name -- not just the show-stoppers, but the jeans, bags and men's wear too.
Gaultier is also deeply French, a fact that cannot be emphasized enough as he takes on Hermès, where he will present his first collection next March, at the fall 2004 ready-to-wear shows. Hermès has been run by the Dumas family -- more recently by Jean-Louis Dumas -- since 1837, when it provided coaches and saddles for aristocrats. You can't get any more French than the Dumas family or Hermès, which sells about $1 billion worth of scarves, watches, perfume, leather-bound agendas and, of course, bags, including the famous Kelly, for which there is a six-month wait.

For all their differences, Gaultier and Hermès hold one vital thing in common: each is a lone entity in a world dominated by luxury groups. Farida Khelfa, a star model of the 80's who has observed Gaultier closely for many years (she was until recently the director of his couture studio), sees it as significant that Gaultier, an only child, has aligned himself with the ultra-solitary Hermès. ''Hermès is just Hermès, no attachments,'' Khelfa says. ''I think it's very important for Jean Paul to work like that -- he has to be the only one.'' And don't forget, Lagerfeld, who is German, is employed at the discretion of the Wertheimer family of Chanel, and Galliano, who is English with Spanish roots, works for LVMH Moët Hennessey Louis Vuitton, which owns Dior. Gaultier and Hermès have no such ties.

In 1999, looking for capital to open Gaultier shops in New York and the Far East, Potard, a stocky, engaging man who once taught French in Tarboro, N.C., went to Dumas with the improbable suggestion that the luxury house invest in the maverick designer. Three days later, Dumas agreed to buy 35 percent of Gaultier's business for $26 million. ''Jean-Louis knows the value of things, and he knows the value of people,'' Potard told me one afternoon at Gaultier headquarters near the Bastille. ''Plus, we have the same way of running a company. We don't like debt; we don't spend money through the window.'' Potard, whom one American retailer described as ''very tight but very smart,'' certainly didn't waste any money on his office. It's easily the smallest, least impressive office of a fashion C.E.O. I've seen, its only memorable detail a classroom portrait taken when Potard and Gaultier were kids. After some difficulty, I picked out Gaultier. He was the kid with the biggest ears.

When I saw Dumas at the Paris men's shows in early July, he used almost the same words Potard had to describe his affinity with Gaultier, saying, ''We both put creativity and the quality of the product first,'' and noted with some pride that his office at Hermès is located next to its fabled ateliers. Dumas, clearly, is no fan of the aggressive marketing favored by Bernard Arnault, the chairman of LVMH, a strategy that many people in the fashion industry believe has shifted the focus toward celebrity and hype. Dumas made his own feelings plain six years ago when he hired the Belgian minimalist Martin Margiela, who is rarely seen or photographed. Margiela's clothes for Hermès were so quiet as to be mute. Last spring, with Margiela's contract due to expire in October, Dumas called Gaultier to ask if he knew anyone who might want the job -- and was dismayed, he says, when Gaultier recommended several designers, including Hussein Chalayan, but not himself.

Later, when I checked this version of events with Potard, he broke into a huge laugh and proceeded to describe one of the singular mating dances in fashion history: ''The real story is that Jean-Louis asked Jean Paul to give him some names, and when Jean Paul told me whom he had mentioned, I said, 'Of course, you proposed yourself.' And he said, 'No.' And I said, 'Don't you want to do it?' And he said, 'Yes.' And I said, 'Why didn't you propose yourself then?' And Jean Paul said, 'Because he didn't ask me.'''
Potard shook his head: ''These people are too polite! So Jean Paul calls Jean-Louis and invites him to lunch. They meet, and Jean Paul says, 'I will gladly do Hermès,' and Jean-Louis says, 'Oh, I was hoping you would.'''

Gaultier has already begun work on Hermès and expects to incorporate many of his own ideas, while keeping a sense of tradition. ''It has to have some line in it that is Hermès, that goes through the years,'' he says. ''What I can bring is something a little more feminine. Martin was only doing a Greta Garbo sort of woman. Me, I can bring a little more shape. And I will use the scarves and the prints.'' With Gaultier at Hermès, retailing executives also see an opportunity for the house to expand its apparel business, which accounts for only 15 percent of total sales. Dumas indicates the company is prepared to raise its fashion profile. But, as Domenico De Sole, the chief executive of Gucci, points out, Gaultier is only one part of the equation. ''You need to get your stores and salespeople geared up if you want to be successful,'' he says.
''And that requires a huge amount of time and investment. Gaultier will bring a lot of attention to the brand, but a lot will really depend on what Hermès wants to do with it.''

There is a small sting contained in the Gaultier-Hermès union. In 1996, Bernard Arnault rejected Gaultier's offer to design Dior and gave the job to Galliano, who was then at Givenchy. ''Mr. Arnault had some very harsh words about Jean Paul,'' Potard recalls. ''At the time, Jean Paul was presenting his TV show in England, and apparently Mr. Arnault hated it. I guess he thought Jean Paul was a talentless clown.'' Instead, Arnault offered him Givenchy, which, after Galliano, Potard says, seemed a slight. ''Jean Paul was quite affected by this attitude. It pushed him. He said, 'O.K., they don't want me; I'm going to do better than that.'''
And that's how Gaultier came to do haute couture. Today the house has some 70 full-time seamstresses serving a clientele of 80 women, a respectable number given that there are probably fewer than 500 women in the world who buy couture. ''Of course, we don't make money on the couture -- it would be a lie to say we make money,'' Potard says. ''But it's an incredible promotion. By doing this we really changed the image of the house. People who didn't understand his fashion before, suddenly did when he started doing couture.
From being the 'bad boy' of French fashion, he became the couturier Jean Paul Gaultier.''

In the studio before the July show, Gaultier regarded a delicate-boned Russian model named Anastassia Khozissova standing in a white python bodysuit. Annelise Heinzelmann, who is the head of the atelier -- and who looked like a woman who didn't stand for much nonsense -- came in, followed by two seamstresses carrying a long black-velvet Madame X dress. They helped Khozissova carefully step into the dress, inching the black velvet over the white python. It was Gaultier's intention to effect a different spatial dimension with his clothes, much as the Dutch designer Jurgen Bey has done with everyday objects like chairs that appear to transform into walls. And now, on Khozissova, the black gown amazingly did that; it seemed at once part of the white second skin and separate from it.

But Gaultier had given himself an awesome challenge. For in addition to designing some 30 different bodysuits, one for each girl, he had to come up with more than 60 other outfits that played off this idea of transformation. One bodysuit alone -- worn by the model Suzanne Von Aichinger and considered the centerpiece of the show -- had required more than 50 hours of fittings in the studio of the custom corseter, who is known only as Mr. Pearl. He had built a corset into the flesh-tone lace of the bodysuit and created a second one to wear over it.

At 5 a.m. on the day of the show, Gaultier went home to catch a few hours of sleep. But the problems with the collection would persist right up to the moment of the show, when Mr. Pearl, and Von Aichinger's corsets, went missing for nearly an hour, leaving 700 guests to wilt in the gathering heat of the Beaux-Arts.
The greatest influence on Gaultier's early career, he told me, was his grandmother Marie Garrabe, a beautician who practiced faith healing on her clients while she coiffed and beautified them. Because his parents both worked, Gaultier spent a lot of time with Garrabe, who, unlike the rest of his family, seems to have been a genuine character. Under her care, Gaultier was allowed to watch television and look at fashion magazines, which he would steal when short of funds. Then, as now, the Paris couture was covered extensively by all the French dailies and on radio and television. ''My only fashion school was what I saw in the newspapers and on television,'' Gaultier says, breaking into the tremulous voice of a commentator. '''Today, Louis Féraud did Mexican, Saint Laurent's collection was feminine and very strong,' et cetera. For me, all my knowledge came from journalists.''

Throughout his career, Gaultier's shows have been peopled with the strange spiritual descendants of Garrabe and the women he observed in her home beauty parlor -- women with unnaturally teased hair, whitened faces and skirts seemingly made from the lace tablecloth. But, as a child, with no regular visitors to his house except for Potard, Gaultier embellished his circumstances. ''I was lying all the time,'' he said in 1994. ''I wanted to be interesting because I thought my life was boring. And when I started to work in the fashion business, I was a little ashamed of my relatives. Maybe they were not as elegant as I wanted them to be. But after a while I knew they deserved more because they are nice mentally. They are even nicer than some of the people who are fashionable. So after that, I said to myself, No more lies.''

In 1976, after a brief journeyman period at several houses, including Cardin, Gaultier presented his first collection. It featured a studded leather jacket worn with a tutu and tennis shoes and earned him a small notice in Le Monde. At his side was his boyfriend, Francis Menuge, who had given up law school to help Gaultier. ''My obsession became his obsession,'' Gaultier says. Their partnership would prove amazingly fluent and productive all through the 80's as Gaultier pursued themes like androgyny, recycling (as early as 1979 he used lamé to line surplus camouflage) and fetishism, a look that acquired pop approval when Madonna wore his corsets for her 1990 ''Blonde Ambition'' tour. Like Thierry Mugler, who projected the era's sexual deliriums with latex and Amazonian bodies, Gaultier brought a sense of performance to fashion. You didn't just go to a Gaultier show; you went dressed in Gaultier, and you prayed that panic wouldn't ensue among the 3,000 gaudily decked and daubed guests.

After Menuge's death from AIDS in 1990, Gaultier went into retreat for several years. Potard stepped in to run the business, but Gaultier has not found another person to share his life. ''I will not cry about that fact,'' he told me. ''I had the luck to love someone and to have done something with him. So I am lucky. There are some people who have never been in love. I have been in love one time and maybe I will be again.'' The difficulty, he says, is finding someone who can share the same emotion, ''who will not be bored with me explaining something. It doesn't have to be another designer.'' He grimaces and laughs. ''No, no, I don't think so.''

As much as Gaultier was attuned to the social forces of the 80's, some part of his brain still heard those enchanted radio voices of his youth. Today, Louis Féraud did Mexican. . . . This is the sense, more than any other, that his couture shows impart -- of Paris as you imagine it to be. I remember several years ago going up to Marie-Laure de Noailles's old house in the 16th Arrondissement, a house that once received Cocteau and most of the Surrealists and Dadaists and where, on a wet January morning, Gaultier staged his spring couture show. If he had once used his fashion to agitate for acceptance of different kinds of self-expression, he was, in those empty rooms, betraying a weakness for all things French, which, in an age of marketing and global brands, were suddenly his alone to possess: the tiny knots of the models' taut turbans, the jeune fille trench coats, the dark gray pantsuits sparkling with savoir-faire.

Now at the Beaux-Arts, nearly 30 minutes after the July couture show was supposed to have begun, the tension backstage was unbearable. Mr. Pearl still had not arrived with the corsets. Gaultier tried to sound chipper as he spoke to Potard. ''It was a nightmare,'' Potard recalls. ''Mr. Pearl is a wonderful person, but he has no idea of what time is.'' Finally, at about 8:10 p.m., Mr. Pearl appeared, announcing it would take another 30 minutes to lace Von Aichinger into her outfit. At 8:45, as a voice on the loudspeaker intoned, ''Numéro dix-huit. . . . Passe-passe,'' Von Aichinger stepped out on the runway and neatly twirled, receiving the loudest applause of the night. No one knew of the drama backstage or the previous three weeks, and doubtless they did not know, when the first guests reached Gaultier afterward, why he had tears in his eyes.
Next year Gaultier will move his offices and workrooms, which are scat-tered around Paris, to a 50,000-square-foot building with an elegant stairway on the Avenue Saint-Martin. It will finally give him a proper house.

http://www.nytimes.com/slideshow/2011/01/27/fashion/20110127-gaultier-10.html

http://www.style.com/video/fashion-shows-by-designer/jean-paul-gaultier/1043971092001

After reading the article and watching the video and slide show explain how Gaultier's past, coming up, scuplted the overall style and influence of his work. Also, look closely at the style.com video and identify different components which you think are distinctive to what the article has presented about his style, production and price point. This blog is due on Jan 13, 2011.